With the continuing growth of Twitter there are more and more people raving about its potential for website marketing. Twitter offers many benefits, but there's also quite a bit of confusion surrounding it. And one question seems to pop up more and more. That is: Does Twitter activity directly improve the SEO of the URL you're linking to?
I've been Googling for a definitive answer to this question. I haven't found one as yet. But as with so many questions about SEO there are a lot of yes and no answers. Those in the "no" camp say that because the links are nofollow, it doesn't have any direct effect. Sure, you'll get quality traffic from clicks from your tweets, and that will go into Google's calculation of the value of your site. Also, you'll get some backlinks from the bloggers you've been networking with on Twitter. But these are indirect effects.
Those in the "yes" camp say that Google definitely does take your activity on the site into account directly and rewards you for it commensurately, if only a little.
Well, from my own experience, I do tend to fall into this latter group. Take this blog. I have had quite a break from updating it in recent months, going from February to June without writing a post. (I've written a few in the last month, though.) Yet my search engine traffic has increased over that whole period, particularly in the last few weeks. Sure, it hasn't been much but it was certainly enough to notice.
Maybe this had something to do with algorithm changes. But I don't think so. The slow increase seems to coincide with my activity on Twitter. It was the only thing related to this site that I've been doing.