Tuesday, November 9, 2010

Build backlinks to each website page separately

One mistake that a lot of newbie webmasters make is that they forget that Google ranks individual pages, not sites in general. So they tend to only build links to the main top level domain of their sites and not to the individual pages.

Of course you should probably focus on that main page, since it will sum up your site's content and visitors can reach each page from it with one click. But it should be remembered that each page is another opportunity to snare some nice targeted search engine traffic all on its own. So make an effort to target some good keywords for each (but not too many) and then build backlinks with those in the anchor text (while remembering to vary it quite a bit).

I've been using this technique with my SEO site and I've seen a real difference in the amount of search engine traffic I'm getting to those pages with a few backlinks. Needless to say, they get many more direct visitors than those with no backlinks at all.

Monday, November 8, 2010

Higher blog posting frequency increases traffic

I've been posting more often on my rant blog over the last few months. And I've noticed that I'm getting quite a bit more traffic to it. I haven't done any link building. So this effect must be entirely due to the increased frequency of posting.

I suspect part of this is because regular readers to it are returning more often. But I'm also getting more search engine hits - and not just for the new posts.

I haven't looked deeply into this but it seems that regular and frequent blog posting lifts your general rankings a bit. When the frequency drops, the opposite happens.

It's as if Google is detecting my "blog pulse", and rewarding me a little if it is strong.

I've often read this on various forums and blogs. But it's good to see it confirmed.