We've all read about how lone but persistent bloggers have managed to gather millions of readers by simply tapping away in their bedrooms, and how some of them have managed to upset the mainstream media with their assiduous fact-checking.
Some individuals even wield an amazing amount of political power. Take, for instance, the blogger known as "Cyxymu". Blogging out of Georgia, which was recently in a war with Russia, his posts were deemed so threatening to some immense power that it launched a massive cyber-attack to try and stop him getting his message out across the web. The assault so huge it shut down Twitter for several hours.