Just another thought about choice of keywords: I have found that it's worth putting the names of organizations, companies (and even specific products) in the titles of the posts that you write about them.
The reason is not just because people search for these keywords when trying to get honest, unbiased information about them. But those representing these entities will sometimes search for them as well, usually seeking out positive comment. (And of course their critics will do the same, looking for negative blog posts. So it cuts both ways! You don't always need to write nice things. Still, it pays to be fair and balanced, even if you are being critical.)
As a result of this tactic, you might get the odd link back from one of these company blogs or sites, or even have your post submitted to various social bookmarking sites.
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