Wednesday, June 10, 2009

Inconsistent results

I've been promoting an Australian property investment affiliate program lately. It requires that the affiliate brings visitors to a page that offers a free DVD. Once the visitor orders a DVD, he or she is associated with that particular affiliate. The affiliate receives a cut of any services that lead might buy in the future.

Lately, I've been promoting it through flyers. I've found that to be a very effective method of lead generation, since it certainly brings in geo-targeted traffic.

A couple of weeks ago I distributed a few hundred of these flyers in what was a working class area in Sydney's inner west. Soon afterward I checked my stats and saw that I'd got four new leads.

I was enthused by this, so recently I have been distributing many more flyers. This time I chose areas that were a bit more upmarket, since I figured people living there would be more likely to get into property investment. I must have done at least 1500 over this period. While I have received some clicks to the site itself, none of them have yet converted into leads.

I haven't a clue why this has happened. I thought it might have been the stats program itself. Maybe there was a glitch? But I doubt it, because I checked by typing in the URL myself in an internet lounge. Sure enough, that click subsequently appeared in the stats.

I think it's got something to do with the weather. We have had many miserable, wet days lately. And even when it's been clear here in Sydney, it's been extremely cold. Perhaps this just makes people more withdrawn; less likely to investigate new things? Or perhaps it's just that I was exceedingly lucky before? I'm not sure.

Just goes to show that you can never be certain about these things. You can't second guess the public. They'll just do what they want to do!

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